06 May Why the Coronavirus Lockdown is a Great Time to Online Shop for the Holidays
Before we get started, the team at Gulf Shore Home Watch and Concierge agrees that there is no need to rush the holiday season. We also agree that seeing Christmas decorations popping up in retail stores, in September, is entirely ridiculous.
However- we also know a good deal when we see it.
If you’re going a bit nuts because you feel like you’ve been locked in the house for months, you may have noticed that something quite interesting is happening on the Internet. If you haven’t been using your computer beyond Amazon Prime and grocery store take out, keep reading.
Black Friday and Cyber Monday all wrapped into one
Most retailers throughout the US have been shuttered for weeks, and, not surprisingly, their sales volumes are taking a hit. It’s also not surprising that a growing number of clothing and toy stores have started to offer online deals- that are just as good (if not better) than the deals they’ve offered during the holidays.
Case in point: one woman we spoke with said that replacing her silverware set has been on her to-do list for months. At the end of last month, shortly after she became convinced that she’d finished Netflix, she decided to do some online window shopping.
Not only did she find exactly what she wanted, she got the new silverware set at 40% off, with free shipping.
Almost every store is getting in on the action
An article appearing last month on the Digital Commerce 360 website found that between March 22 and April 5, online orders at web-only retailers (ie: stores that don’t have a brick and mortar storefront) had risen by 52%, year-over-year.
Although the initial surge was attributed to people trying to buy hard-to-find essentials, such as paper towels and toilet paper, other items, such as the Nintendo Switch and gym and sports equipment, are selling like hotcakes.
Getting a head start on the holidays
If you do decide to get a head start on your holiday shopping, be sure to keep a few things in mind. First, many shipments are being delayed by 10-14 days due to downsized staff (as a means of maintaining social distancing.) If you need to call a customer service center to check on the status of an order, you’ll likely spend some extra time on hold.
Lastly, if you do start buying early for the holiday season, don’t forget to add some wrapping paper to your cart. Although wrapping presents is usually a mundane task, doing it now might add some much needed holiday cheer to your day.